LGBTI equality and human rights in Europe and Central Asia

Strategic communications

A list of useful websites, organisations, guides, books, mailing lists and other resources to support your organisation's communications.

Strengthening our ability to communicate effectively is an important priority in ILGA-Europe’s work.

Click here to find out more about our work on strategic communications.

Framing Equality Toolkit

This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe.

It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers. It’s designed to be helpful for anyone who communicates as part of their voluntary or paid work. It’s written with a focus on European LGBTI activists, but we hope it will be useful to others with a similar vision.

Find out more.

How to Test your Communications

This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing. You can use this guide if you’re working with a research company and want to be able to explain what you need and make sense of what they provide. You can also use it to get more involved in testing messages yourself.

Find out more.

Strategic communications webinar series

Choosing the right words - Building narratives for LGBTI equality

“I know what I want to say, but not how best to say it!” – does that sound familiar to you?

This interactive webinar took place on 8 May 2018 as the first in a series of webinars on strategic communications, organised and moderated by Laura Piazza, Senior Campaign & Programmes Officer and Valeria Santostefano, Senior Programmes & Policy Officer at ILGA-Europe.

You hear from three people who played leading roles in strategic communications work in Europe and in other regions: Thalia Zepatos, from Freedom to Marry Global, Political consultant and former director of research and messaging at Freedom to Marry, Allison Jernow, Director of the Sexual Orientation & Gender Identity Program at Wellspring Philanthropic Fund, and Evelyne Paradis, Executive Director at ILGA-Europe.

Speakers share their perspectives on how strategic communication is relevant for the LGBTI movement in a rapidly changing environment. We also discuss examples of communication from different regions, and we look into ways in which activists and organisations can increase their capacity and overcome challenges.


Framing equality - Tools and experiences from the LGBTI movement

ILGA-Europe hosted this interactive webinar on framing messages for LGBTI equality on 22 May 2018 as the second in a series of webinars on strategic communications, organised and moderated by Laura Piazza, Senior Campaign & Programmes Officer and Valeria Santostefano, Senior Programmes & Policy Officer at ILGA-Europe.

We look into how to clarify our vision and goals when approaching strategic communication and how to better understand our audiences in order to be able to develop effective messages.  Best practices of campaigns was also presented together with very practical recommendations on how to – and not to – frame LGBTI equality.

You hear from Bec Sanderson, researcher at the Public Interest Research Centre (PIRC), which has partnered with ILGA-Europe in developing the Framing Equality Toolkit and the Testing Guide recently published. Katarzyna Remin, Social Change Team Manager at Campaign Against Homophobia (Poland) and Anastasia Danilova, Executive Director at GENDERDOC-M (Moldova).


How to test your communications - Tools and experiences from the LGBTI movement

When we communicate we usually know what we want to say and the change we want to make. But how do we know it is going to work? That’s where testing comes in!

ILGA-Europe hosted this interactive webinar on message testing for LGBTI activists and allies on 29 June 2018 as the third in a series of webinars on strategic communications. Organised and moderated by Laura Piazza, Senior Campaign & Programmes Officer at ILGA-Europe, the webinar looks into how to choose your methodology, find the right sample and do testing with small budget. Also best practices of testing were presented together with very practical recommendations on how to – and not to – test your messages LGBTI equality.

You hear from Bec Sanderson, researcher at the Public Interest Research Centre (PIRC, UK), which has partnered with ILGA-Europe in developing the Framing Equality Toolkit and the Testing Guide recently published. Simon Maljevac, LGBT activist and politician (Slovenia), Raffaele Boiano and Daniela Ferrazza, respectively co-founder and researcher at the user experience design agency Fifth Beat (Italy).


Message framing for legal gender recognition based on self-determination

ILGA-Europe hosted an interactive webinar on message framing for LGBTI activists and allies working on legal gender recognition based on self-determination on 11 September 2018. We looked into the experience of activists around the globe and put into practice the framing techniques we explored in the previous webinars of the strategic communication series.

On the webinar, you hear from Mauro Cabral Grinspan, Executive Director of GATE; Sarah Phillips, Chair of TENI; Richard Koehler, Senior Policy Officer at TGEU, and Viktor Heumann, Director of Trans*parent.

Please contact ILGA-Europe Senior Campaign and Programmes Officer Laura Piazza at laura@ilga-europe.org to receive the recording of this webinar.

Other resources

Beautiful Rising seeks to strengthen the capacity, creativity, and effectiveness of social movements, activist groups, and civil society organizations to achieve lasting social change. It contains stories, methodologies and tactics than can inspire your campaigns. https://beautifulrising.org/

The Reclaiming family values guide is a resource elaborated by human rights activists and funders. It offers real examples and guiding suggestions to help progressive activists and funders place family equality at the heart of their work. http://www.reclaimingfamilyvalues.eu/

MAP explores the principles of effective communications for the LGBT movement and provides resources and information about how LGBT organizations can frame issues and run communications campaigns that move equality forward. http://www.lgbtmap.org/effective-messaging

This website tells the story of how the Freedom to Marry campaign transformed the US. It contains inspiring stories and lessons learnt from the US Freedom to Marry campaign, from vision and strategy, to digital media and fundraising. http://www.freedomtomarry.org/

Global Nonviolent Action database provides free access to information about hundreds of cases of nonviolent action for learning and for citizen action. We research campaigns that have reached a point of completion. The cases are drawn from all continents and most countries. People are shown struggling for human rights, economic justice, democracy, national and ethnic identity, environmental sustainability, and peace. https://nvdatabase.swarthmore.edu/

Capacity building

MobLab is a global innovation, training, and research hub dedicated to equip campaigners around the world with the strategies, tools, tactics, and partners needed to win in the digital era. http://www.mobilisationlab.org/ Check out also their rich resource page https://mobilisationlab.org/resources/

Bootcamp started as a one off event designed to shake up the campaign sector. Since then it's evolved into an organisation that runs regular campaign trainings for activists from all walks of life. https://www.campaignbootcamp.org/

Training for Change is a training and capacity building organization for campaigners, activists and organizers. They call their approach Direct Education. It builds on the wisdom of people’s lived experience, it focuses on participant-centered practice and  is oriented toward action. https://www.trainingforchange.org/

Campaign Lab is a 6-month training programme for economic, environmental and social justice campaigners facilitated by NEON http://campaignlab.org.uk/

Momentum is a training institute and movement incubator. It is committed to teaching and learning the craft of popular movements fighting for justice, giving  grassroots organizers the tools to build massive, decentralized social movements that aim to shift the terrain under policymakers’ feet. https://www.momentumcommunity.org/

The Center for Artistic Activism is a place to explore, analyse, and strengthen connections between social activism and artistic practice. The project includes webinars and training program. https://artisticactivism.org/

Global Change Lab is a training hub for global activists which, among other things, helps in improving skills of campaigners. http://www.globalchangelab.org/en/

Hubs

CampaignCon is an annual global skill-sharing event where activists, technologists, organisations and social movements share ideas, co-create and hone good practices through participatory exploration of modern campaigning theory and practice. https://campaigncon.org/

Common Cause is a network of people working to rebalance cultural values, creating a more equitable, sustainable and democratic society.  The network’s work, drawing on extensive collaboration with some of the world’s leading social psychologists, is establishing key principles and insights to achieve this. You can download resources including common cause handbook and communication toolkit. http://valuesandframes.org/downloads/

SOGI Campaigns is new a project providing activists with skills and inspiration to develop creative and effective public campaigning and build a network of fellows and friends. http://sogicampaigns.org/

IDAHOT Creative Protest is a community of creative activists who dialogue on tactics, ideas, tools, and everything it takes to develop successful and fun actions. https://www.facebook.com/groups/IDAHOTcreative.protest/