Amnesty International campaigning manual
Although the manual stresses that all parts of AI's work, such as fundraising, campaigning and organization, should be integrated, the book has been divided up into self-contained sections. This will, we hope, make it easier to use and enable activists to photocopy or refer to particular sections as the need arises.
This manual has been written primarily for AI campaigners. However, it should prove useful for all those involved in the movement and perhaps for some people in other campaigning organizations. It is an external document which can be given to people outside AI.
The book has been designed to be relevant for those in small as well as large AI Sections, and for newcomers to campaigning as well as veterans. Crucially, it is not a blueprint for action. Rather, it is a guide. Some techniques may apply to particular campaigns or Sections, some may not. However, many of the guiding principles - such as the need to prepare a strategy in advance and evaluate any action -- are universally applicable.
The Amnesty International Campaigning Manual is the product of a special project at the International Secretariat (IS) carried out by Patrick Earle. Special thanks go to him for preparing, organizing and writing the manual. Thanks also go to the authors of the US Section’s Campaigning Manual for Groups, to the Dutch and UK Sections for providing materials, and to the Australian, Polish, South Korean and many other AI structures that offered advice or examples of their work. The Campaigning Program at the IS had overall responsibility for the project.
